Have You Heard?

FINALLY Ulta is going to have a rewards program I like.  In the past, your spending has determined what free item you’d get after each quarterly spending period.  There wasn’t a birthday gift (who doesn’t love a free birthday item?), and you had to wait for your rewards certificate to come in the mail – a certificate that could only be used in a certain time frame – usually for stuff I didn’t really care about.  Here’s a quick rundown of the changes, according to the information in the most recent Ulta advertising flyer

Birthday Gift.   Members will receive a free birthday item and double points during their birthday month.

Platinum Status.  Spend $400 in a calendar year and get upgraded to platinum status, which earns you points faster, and they never expire.

Better Rewards.  You can use your points toward anything in the store, not just a selection of a half dozen items.

No More Certificates.  You won’t have to wait for your reward certificate to come in the mail, and you can redeem your points when you want. (Points are good for a year.)

So, Basically:  Ulta is trying to compete with Sephora by having a much better rewards program than they’ve had in the past.  I’m very happy about this because I shop at Ulta more often, since they carry “drugstore brands”, have a clearance section, and offer coupons for store purchases – sometimes even on “prestige” brands.

Unknown:  I’m not sure if points can be used in-store only, or you’ll be able to use them for online purchases as well.  Unfortunately, the Ulta Rewards website still has the information about the old rewards system.

Important Info:  This program is only available with e-mail signup.  Make sure you have your birthday listed in your profile information to get your birthday gift. All current Ulta Rewards members will be moved to the new system on February 23rd.


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