Really, Sephora?

For literally years, I’ve been waiting for Sephora to develop an Android app. (I was what you would call an “early adopter” to the concept of a smartphone – even before the invention of the iPhone and Android.)   The few times I’ve asked in this waiting period, the answer I got was the same: “We’re working on it.”  I was very excited to get an e-mail the other day telling me the Android app was available – finally!  Consider me un-excited…

Disclaimer:  I’m not going to engage in any iPhone vs Android discussion.  Android is better for me and my needs from a smartphone.  Some people swear by iPhones.  Regardless, both are valid options if you want the convenience of a smartphone.  Recognizing that many people have chosen Android, most companies develop apps for both types of phones.  Sephora is just behind the power curve. Way behind.  Onto the discussion about the actual app…

Lame:   This “app” is exactly the same as the mobile version of their website.  (I think it just links to their mobile site, actually.)  I’m not kidding.  There are zero differences – as far as I could tell.  So, why waste memory on my phone downloading the app?!?!

(actual images from my phone)

(actual images from my phone)

What the…?:  The iPhone version has actual features you’d expect from an app.   Example:  Promo code for free headphones with app download – which is advertised in the same e-mail I got telling me about the Android app but doesn’t show up on the Android app.  Also:  An option to receive notifications, leave app feedback, and a “contact us” feature.

(actual image from my daughter's iPhone)

(actual image from my daughter’s iPhone)

Insulting:  The impression I’m getting is that Sephora and/or its app developers don’t think Android users are tech-savvy enough to know how little effort they put into this “app”.

Long Story Short:  This is – by far – the most disappointing app I’ve ever downloaded.  I deleted it.  I can get as much convenience from “bookmarking” the Sephora website on my phone and navigating that way.  Here’s hoping Sephora makes an effort to create an actual app for Android users.

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