Thumbs-Down: Ulta Extreme Wear Gel Eyeliner

Since Ulta was having a Buy One, Get One Free deal on their brand of products, I recently picked up the rather horrible Whipped Eye Shadow (read review here:  and this Gel Eyeliner.  As I often say: a good deal is only a good deal if you’re getting a good product…

Pros:  Made in USA.  Moderately inexpensive.  Has a nice “sparkle” to it.  Paraben-free. Stays on pretty well.

Cons:  Not deeply pigmented.  Formula is too thin.  Doesn’t go on smoothly.  To get a dark line, you have to “dab” it into place, which forces you to use a LOT of the product.

In Summary:  I gave this product two chances.  The first time, I was using a brush (angled eyeliner brush) that I had been using with black eye shadow, so I thought the powder leftover in the brush messed up the results.  The second time, I used a brand new brush, and got exactly the same results.  Both times, I ended up going over the gel eyeliner with black eye shadow to “fill in” the pale, streaky spots.  As with many other products I haven’t liked, this one got good reviews by other people.  Maybe I’m too picky.  Maybe I expect too much for $10.  Maybe I should stick with using black eye shadow to do my liner…

Suggestion:  If you like this type of eyeliner, you should try Stila Smudge Pots ($20) or L’Oreal’s HIP Cream Eyeliner ($10).  I’m also tempted by the L’Oreal Infallible Gel Lacquer Liner ($10), but I haven’t tried that one.  Maybe when I have a coupon, I’ll pick one up…

Rating: 1.5 out of 5 stars  1.5-stars

Price:  $10

Available at: Ulta stores and website

ulta gel eyeliner

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