Love This! Too Faced Shadow Insurance Eye Shadow Primer

I’m kind of lazy.  Consequently, I don’t love multi-step makeup processes.  I haven’t found much use for foundation primer, think lip primer is kind of ridiculous (I use lip balm), and wasn’t always sure that eyelid primer was useful.  I found one I like because it brightens the eye shadow colors, but now I’ve found one that serves more than one purpose…

Pros:  Makes eye shadow brighter.  Helps keep eye shadow from “creasing”.  Keeps eye shadow in place.  Even if you wear it without eye shadow, it minimizes the appearance of small veins and discoloration on the eyelid and makes your lids look smoother.  A little goes a long way (so don’t let the price scare you off).  Contains no parabens, sulfates, synthetic fragrances or dyes, petrochemicals or phthalates.

Cons:  This isn’t really a “con”, but a warning:  If you’re not very good at putting on your eye shadow and rely on being able to “adjust” it after application, this product might be counterproductive for you.  If you use it, your eye shadow is going to stay where you put it – even if you mess up.  It works best to kind of “dot” your eye shadow into place, instead of using a sweeping motion with the brush.

Note:  This product comes in a few different formulas.  This review is for the “regular” type.  If you need something different, there’s a yellow (color correcting) formula, one that “softly illuminates”, and one that helps bond glitter glue eye products.

Rating:  5 out of 5 stars 

Price:  $18 for .35 oz tube

Available at:  Sephora, Ulta, beauty.com, toofaced.com, other online retailers

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